Social Selling is the set of digital marketing techniques that are appli to generate sales through various social networks, mainly LinkIn for the B2B world.
In the past, traditional methods such as telephone books, business directories and trade shows were us to find opportunities. However, today you can use a Social Selling strategy to locate, contact, inform, ucate and persuade your potential clients through social networks. Thus, before your first meeting with the client, you have already increas the chances of success.
How to implement a Social Selling strategy in my company or team?
A Social Selling strategy must be focus on your potential client and bas on the generation of valuable content. In addition, it is essential that sweden phone number library your strategies are immers in the culture of your sales team, with training being a key element.
Is a traditional Social Selling strategy enough?
The answer is no , and the reason is very simple. This is how you get information about the companies you follow, share and these should be sites that have a strong online presence and are relevant to your niche comment on. Many companies are implementing Social Selling strategies, so if you really want to boost your business, you must create differentiation and a competitive advantage in your strategy.
During our experience advising industrial companies, one differentiating factor that we develop is Explora. This is a system bas on Big Data, which executes Intelligent Social Selling. This means that through Artificial Intelligence, we can explore your company, your competitors and your suppliers, obtaining profiles of your target executives.
This is how you get information about
The companies you follow, share and comment on. This way, when you contact them, you know exactly what they are cz leads interest in. We call this concept Smart Social Selling .
Our EG1 methodology implements Intelligent Social Selling and, together with other techniques, allows your company to be a leader in digital channels, generate opportunities and develop competitive advantages for your business.