Tags, or labels in Czech, are a very useful tool when working with email contacts and campaigns. In fact, you could say that they are an essential tool. That’s why we decided to focus on tagging and introduce you to the possibilities of its use. The first “lesson” is here.
About brands in general
Tags allow you to organize contacts based on the information you have about them. This way, you introduce your own structure into the database and the possibility of individual access to subscribers. You can then filter or segment according to certain criteria and not bother subscribers with unwanted information. You will also not end up sending the same message twice to the same recipient (e.g. bonus content). Tagging together with behavioral targeting has a very positive effect on the conversion rate.
What tags to create
Tags are customizable, so you can create and assign them denmark phone number data however you want . You can tag individual contacts or entire groups. The criteria are entirely up to you.
Interest in specific products,
the way you got in touch,
quantity of products purchased,
the length of time the contact has been in your database.
In practice, it might look like this:
The bookseller creates tags by genre and labels contacts according to their preferences when ordering. They further divide contacts into those acquired electronically on their website and those in person at a book fair. Another tag could be “avid reader” after reaching a certain number of books purchased, and also “loyal subscriber” after a certain period of newsletter subscription.
2 main rules when creating tags
You will certainly come up with other tagging options that suit your business, but always follow these rules:
Tag appropriately and meaningfully to make your database easier to work with.
When assigning to a contact, follow the exact tag name, including specific characters, otherwise a new tag will be created.
Why tag?
If you are still wondering about the main purpose of tagging, let’s take a look under the hood of a fictional bookseller. If a new modern detective novel comes out, he wouldn’t offer it to lovers of historical novels, which would be a bad thing, in book what is a crm and what benefits your company? terms. A few similar “fails” and he will unsubscribe. So before sending an email, the bookseller filters out contacts with the “detective” tag. These customers are guaranteed to be delighted by the message. They will get the feeling that a friend who knows them well is writing to them.
Added value
Thanks to tags, you can target really precisely . Send loyalty discount coupons to contacts with the tag “>1 year”, invite “passionate readers” to an author’s reading, inform subscribers with the tag “thriller” that the book they purchased will be made into a film. Without exaggeration, your customers will love you .
You can also use brands in a cross-sell campaign . Our bookseller goes like this:
A customer orders high school textbooks.
The bookseller assigns him the tag “student”.
A bookseller creates a campaign for discounted workbooks or hong kong data stationery, setting it to send only to the “student” tag.
Customers who purchased high school textbooks, i.e. those tagged “student”, will receive an email with a special offer for additional products.
How to create a tag
Creating a tag for contacts is easy. We’ll show you an example in the American tool Drip .
How to create a tag
Working with tags takes place in the People section . First, click on the pink “New Tags” button on the right. In the resulting window, write the name of the tag and save (pink “Add” button).
