Surely, on more than one occasion you have asked yourself what a CRM is, how it works and what its benefits are. Well,
developing solid and long-lasting relationships with customers is essential for the success of any business and a CRM is the perfect tool to achieve it.
With this type of software, it is possible to manage, organize and administer your customers’ data in order to
determine which actions or strategies will be executed – depending on the life cycle – to retain them and convert more sales.
What is a CRM?
A CRM or Customer Relationship Management is a cyprus phone number list software designed to manage your relationship with your customers.
The essence of these platforms is that they provide tools to efficiently manage all interactions between your company
and its customers, integrating and unifying in one place the relevant information about them provided by different areas of your business such as sales, marketing, customer service, operations, among others.
The main objective of a CRM system is to be able to segment, organize and categorize your company’s database, in order to respond to all the needs of customers at the different stages of their life cycle.
To implement all these techniques, at Cebra we work with HubSpot CRM , which allows us to work in an integrated
manner and gives us a complete view of our clients. However, which plan is right for you? there are many other CRM software on the market, such as Salesforce or Zoho .
How does it work?
You don’t need an agency to manage your clients. A CRM is a tool where you can store data about your clients and
prospects and integrate it with information provided by other areas of the company. With software like this you can track the interactions and actions carried out by each area.
In this way, you can personalize the service and improve the experience with your brand, increasing the chances
of closing deals and building customer loyalty . In this sense, CRMs include a series of tools that allow you to
obtain data, automate processes and cumbersome tasks, What is a CRM making your operation more efficient.
These tools include: form creation, segmentation lists, buyer persona creation , automated workflows, email marketing,
campaign management, social networks, report creation and performance reports, among many other features.
Boost your business with a CRM
CRMs have made customer management easier for many taiwan data businesses, allowing them to close sales and, above all, improve and create longer-lasting relationships .
As we previously indicated, at Cebra we work with What is a CRM HubSpot, one of the best CRMs on the market and here we tell you the 8 main advantages of using it in your business:
1. Automation
Usually, day-to-day business is time-consuming and not enough time is devoted to dealing with customers. A CRM helps
you automate data processing and analysis, as well as tasks such as automatically classifying leads, commercial functions for the sales team, or scheduling mailings, publications. And content for the marketing department.
2. Segmentation
Thanks to a good strategy with your CRM. You will be able to create lists to filter the different groups or segments of your
clients in your database. This will allow your sales team to optimize their work and meet objectives more efficiently , so that strategies can be focused on each stage of the sales funnel .
3. Contact registration
This is one of the most important features of the tool since it allows. Each contact to be registered with an assigned person,
who is the person who has been in contact with a client or was the one who created him/her within the system.
This allows you to personalize all the emails you send in bulk. And this way each contact will receive all communications from the same seller. It helps personalize your communications!
4. Synchronization of information
The information provided by the tool is constantly synchronized (the time varies depending on the metrics to be used) so the CRM allows your sales team to know with updated data everything that is happening with your leads. And this allows you to act immediately and optimize operations.
