The second biggest shopping season of the year began in August, and if you haven’t come up with your own marketing campaign yet, it’s high time. That you don’t have products directly related to school? Don’t be mistaken. This circle is much wider than it seems at first glance, and offers an opportunity to cut at least a piece of this big sales cake. Let the article inspire you.
School is calling! How to use it?
When you think of “school supplies,” you’ll probably think of:
stationery,
backpacks,
slippers,
snack boxes.
After all, everything else children get at school. But bulgaria phone number data that’s not entirely true. There are many other products associated with back. Therefore, to school that you might not have even thought of.
Clothes make the man
Okay, you’ve probably guessed this. Clothing and shoe retailers are in for a treat this season, as the phrase “I need something new to wear. Therefore, is the most common phrase parents of teenagers hear right before the start of the new school year. Kate Spade does it simply and elegantly .
Back to school campaign: clothes
Source: smartrmail.com
A clear image and a brilliant message that the best thing about back to school is back to school shopping.
Let’s practice in rhythm
Do you still remember this TV workout? In the comfort types of keywords: what are they and what are they used for? of your own home, you didn’t even have to change clothes. But children have to go to school gym and sports clubs , and Decathlon knows this well.
Back to school campaign: physical education
Back to school campaign: Decathlon
Note that in addition to products, it offers another valuable asset – a blog article that simplifies the purchasing process for customers.
New trend? Distance learning
The ongoing pandemic has left us uncertain about what the new school year will look like in terms of school attendance. Given previous experiences, most parents want to be well prepared for possible distance learning, which has brought a new trend in “back to school” marketing strategies. The following products have a chance to overtake classic school stationery:
laptops,
headsets,
home printers,
toners.
The online store CZC.cz, specializing in electronics, seized the opportunity:
Back to school campaign: CZC.cz
We will discuss the subject of the email in more detail in the next part of the article, but we can already tell you that CZC is doing a good job of this.
Drevobox is betting on the fact that a stylish and well-equipped room can make homeschooling more enjoyable:
Back to School Campaign: Wooden Box
An attentive eye certainly didn’t miss the link to a hong kong data useful article. A superstructure that subscribers love .
Schools themselves are also looking forward to the new school year with trepidation, so the “back to school” campaign can also be used by vendors of software . Therefore, for online teaching and conferencing, task tracking and video recording. Teachers are often forgotten in this campaign, and now is the chance to fix that .
Back to school isn’t just about the kids
It’s not just teachers that marketers are forgetting. Another neglected group is college students , whose needs are similar to those of distance . Therefore, learning and who often use online environments for self-education.
Back to school campaign: self-education
Source: smartrmail.com
And what about the opposite end, the beginning of the school process? Our youngest children who attend kindergarten. Reach out to their parents with an offer of bedding, pajamas, and stuffed animals for the kindergarten lunch break.
Such parents will appreciate various gadgets, advice and services to cope with the initial onslaught of the school year:
However, it’s a good idea to stick to best practices in some parts of the email . Therefore, For example, in the subject line. Therefore, which determines whether the recipient opens the message at all.
How about a “back to school” subject?
First, a few statistics. That’s not bad, but the following words or phrases perform slightly better in other campaigns:
