A keyword is a word or set of words that a user uses to access a specific web page. To put it more simply, a person usually types what. They need to know into a search engine, using words that describe the problem they have.
Google, Bing and other search engines will show results with useful information that the person wants to know.
Identifying relevant keywords and placing them strategically is essential to improve. The readability and structure of the text.
The importance of the first page in search results
When people search on Google, it’s very common for them to click on the results that appear on the first page. This behavior varies depending on the device used, but in general, georgia phone number list about 60% of users land on the website that is in the number 1 position.
It is important to note that to ensure good visibility in search engines, it is necessary to identify relevant keywords and place them strategically in the website content. In addition, it is crucial to structure the text in a clear and easy-to-read manner.
Types of relevant keywords
Long tail keywords
There are 3 main groups of keywords depending on how users perform their searches. The type of keywords a company or brand uses will depend on the objectives they pursue content creation: easier than ever and the results they want to achieve.
1 | Generic keywords
Google SEO Search
Types of keywords These keywords are made up of just one word or, at most, two. People search for broad terms such as Types of keywords”cars”, “health care” or “shoes”. Although they have a high search volume, competition is fierce and it is difficult to reach the top positions. However, if we manage to obtain a privileged position, we will be able to attract a lot of organic traffic to our website.
2 | Semi-generic keywords
In this case, unlike the previous one, the person performs a slightly more specific search. Keywords consisting of 2 or 3 terms are used. Some examples are “vegan restaurant”, “travel insurance”, “insulating materials”.
An advantage of this approach is that there is a higher taiwan data chance of converting or getting the person to click, due to lower competition compared to generic keywords. Also, the traffic that is generated naturally can be of higher quality, as the person has a more precise idea of what they are searching for.
3 | Long tail keywords
In this case, the length of the term or keywords is greater than in the previous cases. These are phrases known as “long tail phrases” in Spanish.
Although the search volume is considerably reduced compared to generic keywords, a higher conversion rate can be achieved. As for the number of visits that long-tail terms can generate, it is much lower.
Keywords: Why track?
It is not enough to create optimized content; it is also necessary to analyze how traffic evolves and how the positioning of certain keywords varies in search engines.
