Last week we had, let’s call it, the first round with a client where I presented the results of a market study for Amazon. It didn’t go too well because . I had already announced that we were going to turn the matter around and I was pretty sure that we were going to achieve it. I’ll give you the result now: we achieved it.
Things that changed from the first to the second presentation
It wasn’t too difficult, to be honest. There were three main points of criticism.
- Background noise : The meeting switzerland whatsapp number data started at 5pm and I was the only one in the office. It was completely quiet and therefore there was no background noise from someone preparing boxes to send to Amazon.
- Presentation aesthetics : I personally think that the first version was not pretty but “correct”. It was made up of the typical tables and graphs that you generate directly from Excel. This time I invested a lot of time adding photos, icons and using large font to improve the visual part. I achieved it.
- Focus : We were targeting the wrong niche of the market, although as I said, this was also the fault of my interlocutor who did not take the time to carefully review the budget I sent him.
Learning from all this
It was the first time we offered a market study which is better suited for Amazon for a client. As always, when you make mistakes at first, you learn.
- Analytics tools are not made for this : Helium10, Junglescout, etc. are made for product-level analysis and not for summarizing a market. This made it necessary to tinker with a lot of data and invest more time in the data processing part.
- You can’t get things done by giving a 6/10 – It was a tough week when I had the first meeting. I didn’t put in all the effort I knew I could put in. Not giving my best is a mistake because you don’t make the best impression possible.
- Improving the briefing process : This is where we are failing with more than one client. Understanding what the client wants is key to ensuring they are satisfied in the end. From this understanding comes creating the right expectations.
In short :
for a service like the one we offered to be turkey data profitable, we would have had to charge three times what we have charged. I didn’t dare charge more, but now that I’ve learned something, I’m clear that that was a mistake. When the need arises to provide a similar service, I’ll be able to defend this new budget with conviction. We now know what it takes to do things right from the start.
