This week I had the second round of calling him out in some way. I had presented him with the results of the market research the first time and after receiving his feedback I had to agree with him. I hadn’t given it my all. That’s why I invested twice as much time to make sure he was going to be happy the second time around and I did.
Amazon strategy to take over the entire market
In the end, a small discussion arose qatar whatsapp number data between them. I say in a positive way because “discussion” in Spanish always has a negative connotation. And here the idea for this strategy arose.
When I say “everything” I am obviously exaggerating, but I am convinced that you will be able to get a large part of it. I must also say that I did not make this up because many companies are already doing it outside of Amazon and possibly some within it as well.
To put it simply, for most markets there are two types of customers:
- Those who buy only the cheapest product.
- Those who buy premium brands.
This leads us to the following conclusion: if you have users of closed source software can a premium brand, no matter how much advertising you do, there is a segment of the market that you will never convince simply because you are not the cheapest. With a premium brand, it makes no sense to want to be the cheapest. Solution?
Launch a second brand but this time attacking the segment of buyers looking for cheap!
Requirements to execute this strategy
Okay, so now we know that having two brands turkey data in parallel could be a good idea to take a large part of the market. There are two requirements that you have to meet.
- Be the manufacturer of the product to have a competitive advantage in terms of margins.
- Being able to operate in both a B2B and a B2C market. B2B is more suitable for premium because the purchasing manager will not want to be accused of something not working because he bought the cheapest product. This also applies to the selection of service providers. Being the cheapest here is counterproductive.
With these two points you can execute the dual-brand strategy even better
You will have more room to invest more money in Ads for the premium brand. You take away room for maneuver from your competitors, sellers who come from courses on how to make money with Amazon. They buy from manufacturers, so they will not be able to invest as much per click as you, and they will not be able to lower the price as much in the case of the low-cost brand .
I hope that we will soon be able to assist this client in executing this strategy.
