How would you differentiate between each of these contacts? Would you probably spend the whole day analyzing customer purchase histories? What if I told you that every day, 350 more people are added to this list? Complicated, right?
One of the functions of marketing automation is precisely to take this heavy work off the shoulders of professionals in the area and make campaigns easier for companies.
Many software programs in this area already automatically segment newsletter contacts , for example.
Automation doesn’t just
Do the legwork for brazil email list companies, it also acts as a performance enhancer for the strategies executed.
Imagine a talented volleyball player. He is a winger with great height and physical strength, capable of cutting balls with great power and scoring many points.
However, this player alone is not very valuable to the team. If his teammates are unable to defend the opponent’s attacks and if they are unable to get the ball to him at the right height, the winger cannot score and his talent is wasted.
Marketing automation performs both of these functions within a marketing strategy. On the one hand, it is a great libero, capable of doing the heavy lifting and leaving the ball in the air for the team.
On the other hand, she is a first-class setter
Capable of dribbling past opponents’ blocks and lifting the ball in the right place so that the winger can score in all of the team’s plays.
And how can marketing what is b2b marketing? automation take on this role? See below!
Lead Identification and Segmentation
Treating all leads in your marketing strategy the same way is a waste of time and energy.
Not everyone who adb directory interacts with the sales funnel set up by your company takes the same path, has the same needs or is looking for the same thing.