What is B2B Marketing?
It is the set of techniques and studies that aim to increase the commercialization of a product or service between companies through the communication of their value proposition.
The key fundamentals of B2B Marketing are to know in depth:
1.- The value proposition of the company and its products.
2.- The organizational culture and the environment.
3- To your client with precision.
The evolution of B2B Marketing to Digital B2B Marketing
Today, traditional B2B Marketing that uses print catalogues, technical sheets, calendars or stationery is in decline, as people spend much of their time connect to digital mia. This scenario has naturally made B2B Marketing move closer to digital tactics, which are less expensive and generate digital capital for the brand.
Furthermore, it is important to establish that traditional marketing such as fairs and congresses must be enhanc with digital actions, achieving an increase in visits to the stands and extending the impact of the event. In this way, communication thailand phone number library capital is generat.
It is essential to consider that the implementation of a B2B digital strategy must include at least four aspects:
1.- B2B omnichannel.
2.- Data Driven.
3.- Synergy between sales, traditional marketing and your digital strategy.
Strengthen corporate culture towards the digital world.
We have identifi these four aspects when advising large and mium-siz companies in the industry. As a result of implementing B2B Digital Marketing strategies, they increas their quotes by 40% in less than a year, as well as their rate of closing deals through digital channels.
To achieve these results, we have 10 reasons why marketing is one of the most interesting professions. because: establish our EG1 methodology, which considers: analyzing and detecting opportunities in your industry, establishing a comprehensive B2B Digital Marketing strategy, training the sales department, Data Driven and the implementation of our apps (digital solutions). In this way, synergy is achiev and competitive advantages are generat for our clients.
So, if you want to boost your company’s
B2B marketing, you must consider a digital strategy that is in line with the current one, that involves your corporate culture and cz leads that is omnichannel. In addition, it is essential that you consider Data Driven and the use of technological solutions that generate competitive advantages for your business. This way, you can be a leader and not just another one in the digital sea.