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SMS Infographic on using winter sales

The first (reassuring) conclusion we can draw is that sales are ahead of other promotional initiatives . The two sales periods of the year occupy the first two places on the podium (summer sales in 1 er follow closely by winter).

SMS Our survey also confirms another point: the power of effectively implementing a drive-to-store strategy . SMS In fact. Therefore, 80% of customers bulk sms master who respond to the survey plan to conduct a marketing campaign through a physical store.

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  • 62 % of our customers believe that winter sales have lost importance in favor of other emerging promotional moments such as Black Friday and its online sequel Cyber ​​Monday.
  • Therefore, 68% plan to run campaigns of the same or larger size than in previous years (52% the same as last year, 16% larger).

SMSEven though marketers perceive a decline in consumer interest in winter sales, the marketing pressure – at least that exert by – does not commercial canvassing for cpf is now banned f diminish because of this.  Therefore, why? SMS Probably because it is a high ROI channel. Therefore, which also works in this type of situation .

SMS As for the preferr means of communication for our customers and prospects, it is obviously the channel that dominates over all the others (92% of expect use). The mium in second place, well ahead of the others, is email. SMS It therefore seems to be the preferr channel for communicators pursuing a digital and multi-channel marketing strategy.

But there is another path that can be open by this data. SMS The other element that turkey data emailing and opt-in have in common . Therefore, for a promotional period such as the sales, focusing on the most loyal customers and/or those who have a certain interest in our products and services seems to be a good way to increase sales without having to use colossal resources.