Are you curious about how average email conversion rates vary depending on industry, geolocation, time and frequency of sending, or tactics used? We are too. That’s why we used data from a global study by GetResponse and prepared a clear comparison of the most important metrics across relevant categories.
The most important email metrics and how to calculate them
In this article, we’ll look at four key metrics for japan phone number data email quality. Let’s first explain them so you know what each name means.
Open rate
The basic metric in emailing is the open rate. No matter what emailing tool we use, we automatically get the open rate . This parameter tells us how well we managed to engage those to whom the email was intended. This way we find out the percentage of those who opened our message.
How to calculate open rate: (number of messages opened ÷ number of messages delivered) × 100.
Click-through rate
One of the most commonly tracked metrics is the how to create a blog with posts that generate interesting conversions? click-through rate, which shows what proportion of those who received an email used a link in the body of the message and clicked on further.
How to calculate click-through rate: (number of clicks ÷ number of emails delivered) × 100.
Click-to-open rate
This metric shows how many readers who opened an email clicked on a link in it.
How to calculate CTOR: (number of email opens ÷ number of clicks) × 100.
Unsubscribe rate
The unsubscribe rate indicates how many people unsubscribed from an email list within a given campaign.
How to calculate unsubscribe rate: (number of unsubscribes ÷ number of emails sent) × 100.
So much for the theory. Now it’s time for practice.
1. Averge values by location
Location Opening rate Click-through rate Click-through rate after opening Logout rate
The most important finding from these statistics, which hong kong data cover the period from July 2019 to June 2020 , is that the average click-through rate is decreasing worldwide. The global click-through rate fell from 3.43% to 2.13% compared to the last survey . Interestingly, Oceania and Africa are the only continents to see an increase in open rate (the total fell from 22.15% to 22.02%), but they still follow the global trend in terms of CTR.
What is the cause? Przemyslaw Prondzinski from GetResponse believes that the fault lies in the too high “engagement” and urgency of emails, which push the envelope excessively. This type of communication does not suit everyone, so he recommends improving segmentation and trying to personalize automated campaigns as much as possible so that emails are truly tailored to recipients and offer them only what they are interested in.
