More and more companies are understanding and appreciating the importance of content marketing in their digital strategies. However, the recurring question for many is how to create a blog that increases organic visits, improves conversions and positions the brand as a reference.
Some experts believe that a short but valuable blog post or content is sufficient. Others, blog with posts however, prefer long-form articles that cover important industry topics in depth.
So… what should we do?
Nowadays, Google and other search engines are prioritizing azerbaijan phone number list and giving greater visibility to long-form content.
How to create a blog to generate conversions?
There are key points to attract visitors to our website or blog, in addition to determining its length in words.
1.– Should the content convert?
In the past, the main goal of a blog was to increase organic traffic and share articles on social media, but now, content goes beyond that. It can be used in mailing campaigns or other means to seek conversions. Do we want newsletter subscriptions, ebook downloads or sales closures? These are various goals that a blog can help achieve.
2. – What does your audience want to read?
There is no point in creating a blog with content that no one is interested in. You should focus on what users need, providing solutions to their problems. If your company internal links to other blog articlesinternal links to other blog articlessells healthy food online, the blog can add value by talking about topics such as:
– 5 types of delicious salads
– 10 healthy foods rich in fats
– Nuts as a beneficial option
– Ideas for combining fruits for breakfast
Indirectly, the brand supports its products on a blog that blog with posts seeks to help its customers or potential customers learn and know about healthy foods. By providing content that truly aligns with people’s interests, they will read it with interest.
3. – Deliver premium content to get more subscribers
When thinking about how to create a blog, don’t forget to offer additional materials to your posts. Following the example of a health food company, in addition to articles, you can offer free and more extensive ebooks on a particular topic.
Why is it important?
Because this way you can direct the user to a Landing taiwan data Page where they will find a form to fill out, which will give you useful information about the person.
4. – Don’t forget to include calls to action (CTA)
Do you want your readers to do something? Tell them directly. The structure of your site or blog should be adequate to guide the user to take action, but it is always good to give them a nudge.
Many inbound marketers place calls to action at the end of each article. If you want people to download the ebook “Healthy habits and food for the summer” in addition to reading the post, an attractive graphic with interesting text and a button that says “Download now” or “Get ebook” could be valid options to increase conversions.
5. – Use the blog sidebar to capture subscribers
On the right side of your blog, you can add graphics or forms for visitors to subscribe and receive more content. You can also choose to use pop-ups that open in the center of the screen, although keep in mind that these can be intrusive and cause the user to abandon the post.
