To get customers to seek out your company instead of having to chase them with intrusive advertising! the eBook is an ideal tool. But before explaining what an eBook is! a brief introduction to inbound strategies is important.
Strategies for selling in the digital age have changed as a result of consumer behavior! who tend to look for solutions to their problems on the Internet! research products before buying and! above all! avoid being bombarded with advertising.
To get customers to seek out your company instead of having to chase them with intrusive advertising! the eBook is an ideal tool. But before explaining what an eBook is! a brief introduction to Inbound strategies is important .
Inbound Marketing is a methodology that emerges to attract! retain and accompany potential customers in their purchasing journey by delivering relevant content that helps generate trust! credibility and motivation. In a first stage! this methodology seeks to attract the right people by offering solutions to a problem. If you are interested in knowing how to create an eBook to sell! continue reading.
What is an eBook?
An eBook is a digital book that is obtained through the hong kong phone number data Internet. One of the main advantages of its format is that it can be downloaded! transported and read on any mobile device or computer.
How to make money with eBooks?
In Inbound Marketing! it is common to use free singapore data downloadable material to give to potential clients! such as eBooks! webinars! white papers! among other materials. You are probably wondering how to make money with eBooks if they are offered as free material? Well! the intention of the Inbound methodology is not to sell! or even to try to convince someone to sell.
By using exclusive material specifically targeted at potential customers! we seek to create awareness that they have a problem to solve and! at the same time! obtain information! such as their name and email address! in order to subsequently work on strategies that prepare them for the purchase. This is called “lead generation.”
For example! let’s say you sell security systems. Someone full of possibilities searches the Internet for tips on how to protect their home while they’re at work and the results lead them to your blog or website. They read one or more articles that answer some questions and suddenly they find the option to download exclusive material with tips and home security systems in a completely free eBook. In exchange! they must leave their contact information.
