If you want to be competitive in this scenario, you need to be fast and agile.
The one who is present to talk at the right time is the one who has the best chance of making a sale.
Technology
neither the idea of conversations nor chats are new, not even the idea of chatbots.
But technological advances allow
for more and more integrations and functionalities in platforms, and these in turn become easier for users to use.
In this environment, conversational marketing is changing what we have been doing until recently in digital marketing.
It is no longer enough to talk.
Now this conversation must be useful, immediate and strategic.
Characteristics of conversational marketing
some of the characteristics that define it are:
immediate
communication is much faster and more versatile than when we fill out a form on the web or write an email with a query.
We can receive an answer anywhere, anytime.
Useful
it is a marketing oriented to serve the user and give them the information they need at the moment.
Later we will see how this is an important factor for conversion.
Simple the potential client does the same thing
as in his private life with friends and family: he chats.
Through this exchange of messages you receive instructions to get closer to what you are looking for.
If designed properly, conversation is accessible, easy and enjoyable.
Human
yes, bots are involved, however, direct, close and markets are conversations intimate interaction can be achieved.
Even with a little ingenuity, it is possible to create very enjoyable experiences for users.
It feels like a conversation
Authentic
it is a type of marketing that appeals greece phone number list to simplicity and authenticity.
It’s like when we chat with our friends through whatsapp or facebook messenger.
No posing.
This allows brands to connect with their audience
when we fill out a form on a website, there are several options.
For example, we fall into a database and the spam data interaction ends, or we enter an automation in which we will receive some emails.
However, it is not so immediate.
