Are you already using conversational marketing to win and retain customers?
In 1999 fredrick levine, christopher locke, doc searls and david weinberger created the cluetrain manifesto.
There were 95 conclusions about the 2.0 market and this would be one of its most famous statements.
Today, 20 years later, conversations are still relevant but take on a new dimension with the type of marketing that is the subject of this article.
What is conversational marketing?
Conversational marketing is based on real-time. Conversations, using personalized messaging and intelligent. Chatbots on websites or social networks to make. The conversion process more efficient, interactive and human.
We (almost) all like to chat
This is true even when we talk about the relationship between brand and customers.
Feeling that there is someone else behind the getting started with web push is easy keyboard who is willing to listen to our needs and give us an answer can make the difference when deciding on a product or service.
Conversational marketing is based
On this principle and to understand its importance and. The evolution it has experienced to date. We must take into account:
consumers
with the boom of social media first. And more recently with the evolution of chats and artificial intelligence. Consumers are increasingly germany phone number list demanding and impatient.
They prioritize immediate, two-way communication.
No more leaving impersonal
messages and receiving responses several days later.
The competition
there are more and more products and spam data services in a market that, thanks to the internet, has more blurred borders.
