According to statistics compiled by HubSpot , companies that publish more than 16 blog posts per month get almost 3.5 times more traffic than those that only do so less than four times in the same period of time, which is why you should know how to start a travel blog and take advantage of its benefits.
In addition, they are the most effective means of informing the target audience, attracting potential customers and converting them into buyers.
As a result, blogging has become an essential tactic within the marketing strategies of a travel agency.
But how to make a travel blog?
By introducing a travel blog into your agency’s marketing greece phone number data strategy, you have a greater chance of driving visitors to your site and then guiding them through the buyers journey to the final conversion. According to the same HubSpot report, 47% of buyers viewed 3-5 articles before engaging with a sales rep.
Creating a blog is very simple, take note of how to do it.
Choose a name for your travel blog
When thinking about a blog to optimize the marketing strategies of a travel agency, keep in mind that the name of the site is one of the most important elements, as it defines the brand and indicates what it does.
Make sure your name is short, easy to remember, and singapore data perfectly describes your activity. Avoid using names of places, such as “Traveling through Mexico” or “Getting to know Latin America.” If your project grows, this can be a limitation when it comes to writing and expanding your business.
Buy your own domain and find a hosting
You don’t have a choice. While there are free platforms, they are discover 6 ways to use mentions very limited and won’t allow you to do many things, such as modifying the code or installing certain plugins . In addition, the paid versions have a much more professional look that better impacts the target audience.
Once this point is clear, you need to buy the domain. Namecheap is a good option, but there are several providers that you can easily find on the web.
In any case, the procedure is as simple as buying any product in an online store. You just have to find a free domain name – that is, one that has not been used -, fill out a form, pay and that’s it! The data to activate the address will be sent to your email.
