With bots, it is possible to design an instant conversation thread with many branches.
The main goal of conversational marketing is to improve your potential customer’s experience and make their interaction with the brand more fluid: giving your ideal customer what they need exactly when they need it.
To do this, it uses tools such as direct chats, chatbots , facebook messenger and/or whatsapp .
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why is it important for brands to pay attention to what their audiences say?
Before continuing our journey, we will take a look at the past.
The days when consumers received messages via radio, newspapers and television without being able to express an opinion are long gone.
With the invention of social media, consumers became prosumers, capable of expressing their
opinions and even being part of conversations and content.
Today this is no longer enough. In addition to talking, we want to do it now.
This evolution of conversations
on the internet has allowed us to get closer to hong kong phone number list people: listen to them, get to know them and learn first-hand what their fears, needs and desires are .
This knowledge, which is just a few clicks away, represents a huge competitive advantage .
It is the possibility of precisely attacking full of possibilities specific niches with actions such as:
create segmentations for more effective ads
Create better products.
Personalize our content.
Designing tailor-made experiences.
Listening to our audiences translates into spam data precision, engagement and conversions.
Those who do not pay attention to their audience fall behind their competitors and miss out on a unique opportunity to connect with their ideal customer.
