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Copywriting: How to optimize for SEO?

To really capture your audience’s attention, use these tips to improve your copywriting based on SEO rules. Pay attention to each of them so that your content appears at the top of the rankings and reaches the exact audience you want.

Do an impeccable job of keyword research

Using tools like Google Keyword Planner or MOZ Keyword Explorer , find the keywords you need to optimize your content. It is recommended to include long-tail terms, of at least 4 words, to ensure attention from an audience looking for very specific products or services.

It’s also time to find out what’s working for your iran phone number data competition by doing a search through SEMRush (you can get a 7-day trial here) . By knowing the keywords that work best for them, you’ll be able to create content with keywords that your competition hasn’t considered to reach new audience segments.

Finally, consider using complementary and secondary keywords. This will help make the content more fluid, enjoyable and free of redundant words.

Pay attention to the titles of your posts

In the structure of writing a text, the title is a very important element , as it will mean the difference between abundant visits or between few clicks that will do little or nothing to help your strategy. Therefore, include attractive keywords and also create eye-catching, unconventional and even funny titles that invite the reader to visit your content.

Take advantage of subheadings to improve your writing

Just as the title and its H1 tag are essential, subtitles, represented by the H2, H3 and H4 tags, will help the reader enjoy the content more and even better convey the message you want to deliver to your audience. Take advantage of them and include secondary keywords that will help your overall SEO strategy.

Distribute your keywords organically in the text

Planning, writing and revising texts for SEO also requires that key terms are used in the most natural way possible. Therefore, avoid the following practices:

-Place your main keyword at the beginning of the text in bold, as some news agencies do: that is, if your topic is “mobile technology trends for 2019”, do not start the singapore data paragraph with this term, as if it were a kind of general subtitle. Instead, use your keyword naturally during the first or second line, without forcing the user’s attention in any way.

-Never overuse your keywords: if your content is a thousand words long, include your keywords 4 to 5 times and support them by using secondary and complementary keywords. Excessive keywords are annoying for the reader and Google doesn’t like them at all.

Tips for improving your writing: How important is content length for SEO?

In this case, word count does matter. So, produce texts markets are conversations as long as your topic requires, 700 to 1000 words on average. Of course, sometimes you will need to go longer and create content with a higher word count. In any case, avoid the following:

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