Articles with relevant content and readable writing rank highest in search results. Search algorithms recognize them themselves, and most importantly: people actually read and share them.
So, naturalness and relevance are clearly the top criteria. What else should your article content have from an SEO perspective?
- intertitles
- short paragraphs of 3 – 5 lines
- readable font size
- nice spacing
And the length? The ideal article is neither too short nor too long. It’s not enough to just indicate the topic and fill it with keywords. Search engines 99 acres database like articles that manage to cover the topic, give the reader useful information, and at the same time keep their attention.
How about pictures?
Images and graphic elements also play an important role in search. Of course, they make reading an article more interesting and illustrate its content, but if we work with them well, they can bring us more readers . The key is the correct ALT description and title. Many people also search for articles through images. Then the ALT description plays a key role in whether they come to your article at all. How to do it?
- Fill in both carefully in your blog’s content management system. You can describe each image. This will help search engines determine what topic the image is related to and where it will lead readers.
- The ALT description should ideally be 3-5 words, contain the article’s keywords, and describe the image itself. Sometimes it can be quite a challenge to come up with the right ALT description, but the search is worth it.
Image size also plays an important role . Images that are too large take a long time to load and cause a higher bounce rate. It is said that an image should digital transformation of b2b companies: there is no time to wait load in 2 seconds at most. No one waits longer. Mobile users in particular expect an immediate response.
You can also play with the placement of the image . At the end of a paragraph, it acts as a natural conclusion to the topic, while, for example, under a heading, it tends to disrupt the context and reading flow.
How to write a meta description
Meta Description is a short text that expands on the information in the title. It appears in the search engine listing and gives the user a more detailed taiwan data message about what to expect from the article. The search engine also takes it into account. Officially, Google, for example, does not take the meta description into account when ranking results, but it uses the information stored in it to decipher the content of the text.
Ideally, its length should be approximately 140 characters including spaces (maximum 160).
Hello, I’m here
Do you have an article ready? Great! Now all you have to do is let the world know that it exists. Don’t be afraid to use different channels and don’t just rely on search engines:
Example: What will happen to this article once it is written? It will settle in::
- on the AITOM blog
- on our FB page
- on our LinkedIn profile
- and in the newsletter.
Would you like advice on the content of your blog or SEO for your entire website? Take advantage of our free consultation.
