Creating a B2B Digital Marketing strategy requires knowlge about who your customer is and what roles are involv in the buying process. Then, you can determine which channels are best for implementing campaigns. In addition to this, you will also ne to define priorities and then, intensity.
All these operations are bas on hypothetical terrain, where the focus is on two possibilities: demonstrating the veracity of the strategy or changing some aspects to achieve success and translate it into opportunities or generat sales. For this process to be fast and highly accurate, it must be bas on data-driven and Big Data.
Types of Data Sources in my B2B Strategy
We tell our clients that there are at least two types of valuable data sources for optimizing strategies:
1.- Direct: These are those where you obtain the information and indicators directly from Google Analytics, Google Adwords, Facebook Manager, Heat Maps, CRM and more. This data is very important to make adjustments to your campaigns and improve them, but it does not generate a competitive advantage by itself.
2.- Creative: Creative sources are those you obtain by creating tools or microprograms that allow you to broaden your vision of how your environment behaves and thus anticipate your competition. At Eglobal One we have monitoring and taiwan phone number library positioning tools in search engines, tenders, interactions, data capture on social networks and more. These data are what, when process, create a competitive advantage.
Big Data – Why a Competitive Advantage in B2B Sales?
Big Data amplifies your vision and allows you to have a better angle, greater depth and breadth of what is happening in your business environment. To give you an idea, you can not only know if your potential clients react to a do you know what cross-selling is? campaign or content, but you can also determine who, when and what they react to. In addition, it allows you to obtain information on when your competition publishes and how it is project over time and, in turn, get to know and analyze their clients.
All of this, combin with behavioral analysis of interaction with your campaigns and social networks, creates more effective, higher-value and, above all, smarter digital marketing tactics.
In short, you can answer various questions, such as
What are my customers interest in? Who interacts with my competitors? What content interests them? How often do they cz leads interact? And, in this way, you will have data to contact them. Ultimately, you will be able to increase your sales to new customers and retain current ones.
Big data makes you a colossus. That’s why our strategies include creative data generation, which creates the conditions to achieve results that lead our clients to their maximum sales potential or generation of quotes through digital channels.