Digital Marketing is the development and application of a strategy, compos. Of a set of digital techniques and tactics that seek to transmit the value proposition of a product or service. With the aim of generating sales between companies.
Does B2B Digital Marketing only use digital channels?
Here is an important observation: B2B Digital Marketing requires synergy between. Traditional industrial marketing channels and new digital channels. All of this is enhanc by constant measurement and exploitation spain phone number library of the data generat. This is obtain by exploration tools, whose objective is to generate more precise. B2B Digital Marketing actions and, above all, to produce. A a competitive advantage and a digital asset.
What are the channels and tools for B2B Digital?
The digital channels that we will use in the B2B digital strategy are the result of a study of the company, the products, the environment and the clients. In our experience advising B2B companies, Regarding the latter, we ne to share their content, provide updates about your latest work, and stay engag know their interests, their aspirations, their environment, their fears and more. Thus, with this information, we will be able to define which digital channels to use (search engines, social networks, marketplace, email or apps) and how thoroughly to do so.
Tools are the differentiating factor between your strategy and that of your competition. These tools are what allow you to gain a competitive advantage, since you have more accurate and timely information. We call these tools creative channels.
In our experience advising B2B companies
We have defin it as essential to unite channels with creative tools. This is because, empirically, these allow us to obtain sales and cz leads results. As a result of this knowlge, we develop our EG1 methodology, which establishes six pillars, among which are: Customer and Market Momentum, Industry Diagnosis and Sales Cycle, Strategies and Change Management, among others.
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