Whether you’re new to email marketing or have been around for a while, you want the same thing: sending the best email campaigns possible. Read on for seven best practices to help you attract new customers, retain existing ones, and improve conversion rates in 2022 and beyond.
Don’t underestimate welcome emails
An average of 82% of recipients open a welcome email ( GetResponse, 2017 ). Use this to your advantage and include essential information in your welcome email that your audience needs to know. The click-through rate for welcome emails is 22-25%, so don’t hesitate to offer something exclusive to kick off your journey together.
What a great welcome email should look like
We’ve already written about how to seize your first belgium phone number data opportunity with customers , but if you don’t feel like reading the article, here’s a quick summary. Focus on these two areas in your welcome email:
Graphics – an attractive design that will ideally match your website can attract attention at first sight. Before you get excited about different fonts and colors, repeat the good old saying “simplicity is beauty”. But graphics are not a requirement for every email you send. On the contrary, some companies deliberately send emails that look completely ordinary, just like a regular message. And it works!
Text – a welcome email is essential, so play around with it. It should be interesting, understandable, trustworthy and, above all, error-free. Feel free to hire a proofreader. Your welcome text is your unique opportunity to present yourself in the best light – and if you mess it up, it won’t add much to your company’s credibility. Write clearly and concisely, wordy fluff will only help your message on its way to the trash.
Desigual welcome email
Source: getresponse.com
Desigual’s email welcomes, informs, and offers. The message is divided into several sections, allowing the brand to segment its audience using click-through data.
Personalization and segmentation work wonders
Personalized emails generate 50% higher open seo and sem: the combination for success in digital marketing rates ( Yes Lifecycle Marketing, 2019 ), so if you haven’t started personalizing yet, now is the time.
Set the greeting to include the subscriber’s name . This is not a problem in the vast majority of emailing tools.
You can also personalize using the email subject line and the subscriber’s specific interest. For example, like this: Great news for dog breeders .
The second point is closely related to audience segmentation . Filter your customers by common characteristics and send them the right information. If we stick to pets for example, you can create a segment of customers who order dog supplies. Then send them advice and recommendations on caring for man’s most loyal friend. Segmentation can also be used to successfully target a cross-sell campaign . An email with a personalized address and hong kong data individually tailored content can bring up to 18% higher click-through rate .
Rondo welcome email
Notice the personalized greeting right in the welcome email.
Abandoned cart has strong potential
Many people add an item to their online shopping cart but don’t complete the purchase . Harness the power of email marketing to get customers back in the game. Read the tips carefully and put them to good use.
Are you wondering if these emails work? Statistics say that sending three “reminder” emails results in 69% more orders ( Omnisend, 2018 ) than sending just one.