In the world of digital marketing, SEO and SEM are two fundamental terms for positioning your brand in search engines SEO and SEM and increasing your sales. Although they are different in their approach, both are essential for converting prospects into customers and closing more sales. In this article, we will reveal why the combination of SEO and SEM is the key to achieving conversions.
What is SEO and SEM?
SEO (Search Engine Optimization) is the process of optimizing your website so that it appears in the first search results organically and in the long term. Google, the most used search engine in Chile, concentrates almost 95% of search engine penetration (ComScore). This means that SEO takes time, as it takes at least three to six months to see results, depending on whether your site is already positioned or is new.
On the other hand, SEM (Search Engine Management) positions honduras phone number list your website or link instantly by paying a certain amount of money, depending on the bid with your competitors. It is important to note that you only pay when a user clicks on your ad. In addition, you can modify or stop your campaigns at any time.
In short: SEO gives you long-term, organic results, while SEM gives you instant results and full control over your campaigns. Combining the two is the perfect strategy to get the most out of your digital marketing efforts.
SEO and SEM Don’t miss the opportunity to boost your business! With SEO and SEM, you’ll be on the right track to increase your online visibility, attract new customers, and close more sales.
Find out more about this topic: Are SEO and SEM the same? Differences and how they increase web traffic
What do we talk about when we refer to “conversion”?
It’s pretty simple: it’s about getting the user to perform an how to use ai to grow your business action that is valuable to your brand (or something you want them to do). This usually means filling out a contact form or making an online purchase.
SEO and SEM, a perfect combination to achieve conversions
While both are valuable tools for achieving your marketing goals, it’s best to combine them to increase their effectiveness.
The reasons to use SEO and SEM
1. Greater visibility:
Increase your chances of users clicking through to your website. Although 98% of web traffic is organic, adding SEM strengthens your presence in search results. Remember that users don’t read everything on the first page of Google, but rather do an F-shaped scan. It’s important to appear at the top of the page and then in the organic results.
2. More chances to convert:
SEO influences the effectiveness of SEM. The ad attracts the user, but after clicking, it is important that the site is fast and the landing page is well optimized to covert the user into a customer.
Make sure to incorporate relevant keywords in strategic taiwan data places and improve the structure of the text and titles to make them more readable and easier to understand.
We recommend: How does the loading speed of my website affect me?
Example: a user may click on an ad, but not necessarily complete the landing form (conversion) if the page loads slowly or the content does not convince them. That is why it is vital to work on both strategies. Do you want to know a secret? SEO is the basis of SEM.
