It is no exaggeration to say that people today have a physical world and a digital world. Both worlds are linked and affect every purchasing decision made! for example! every time a user looks at online reviews before buying a product in person.
Why do some inbound marketing strategies work so well while others are quickly forgotten? The answer lies! as with many things! in the level of dedication that is given to it. We must understand inbound marketing as a cyclical and constant process! something that is always improving or evolving. Something from which we can always learn and improve.
With this in mind! we share 4 key pillars of inbound marketing to generate a good strategy.
1. Definition of the audience
Do you know if you are targeting the right audience?
Let’s say a car brand is targeting parents and dedicating greece phone number data both its marketing and creative efforts to attracting their attention. Suddenly! this brand discovers that both young adults without families and women have a great interest in their cars.
What happened? They made a very common mistake in marketing. They worked by assuming information about their buyers without checking it with real data such as surveys! research! studies! among others.
In other words! “defining an audience” is not just a job for new brands! and you should consider having enough information to make every decision easy to make.
2. Methods to attract traffic through content marketing
It is no exaggeration to say that people today have a singapore data physical world and a digital world. Both worlds are linked and affect every purchasing decision made! for example! every time a user looks at online reviews before buying a product in person.
Inbound marketing aims to have control over what users see about our brand on the Internet ! explaining the reasons why our brand or product is the best option.
The main tools for this objective are the blog (SEO content! so that it can be found by search engines) and social networks! a place that users visit at least once a day. Referral content! which is when a third party comments about our brand on their own blog or social networks! is also considered part of inbound marketing.
3. Lead generation
Just as in the first step we defined our target discover 6 ways to use mentions audience! now we will understand in more depth how they relate to our brand. For this! in Inbound Marketing! 4 main stages are defined:
1- It is recognized that there is a need: “My television is very old”
2- Consideration of options: “Which TV is best for me? How much should I spend?”
3- Purchase decision: “I have already decided to buy this television”
4- Experience: “I liked the TV! but not the way I was served”
