Now that we’ve covered the topic in broad strokes, let’s explore more specific examples of lead magnets to help you choose the one that will most appeal to your target audience.
Ideas and examples of educational magnets
Perhaps the most common lead magnet ideas fall into the educational category. They teach the visitor something new (and desired) in exchange for their contact information.
For example, one of Neil Patel’s lead magnet ideas involves teaching leads how to grow their website to 100,000 visitors per month or more. That’s a pretty strong promise for a marketer or business owner.
Let’s look at some ideas in the education category.
1. Closed content
Gated content simply means that the user must take an action, such as filling out a form, to access the content. Examples of gated content include :
- Educational video training
- Educational audio training
- Short-circuit magnet guide
Here is an example of gated lead magnet content that requires the audience to enter their contact information for a free guide .
Image via Bloominari
The online course industry is growing by leaps and bounds, and people love to learn through video tutorials.
2. Tutorial
A written tutorial or free course can work just as well. It could be long and detailed, providing an overview.
3. ebook
The love that many have for reading is the main reason why an e-book engineer database is one of the best lead magnet ideas.
Depending on their preferences, people can read e-books on their tablets, laptops, or e-readers. It’s a great way to get great content into the hands of your visitors without having to print and ship physical copies of the books.
An e-book can be any length, although most are at least 10,000 words.
4. Audiobook
Some people prefer to listen to content rather than read it. They listen markets are conversations on their phones, in their cars, and while running.
Upload an audio version of your e-book. This gives you two opportunities to capture your potential customers and you won’t have to alienate people who prefer one or the other.
5. PDF version
Computers may have reduced paper clutter for some people, but they have instead created digital clutter. Consumers have overflowing desktop files, bulging bookmark singapore data bars, and a multitude of applications installed on their gadgets.
As a result, people often abandon a blog post or other content if they don’t have time to read it. That’s why blog posts that the reader can download as a PDF are a valuable resource.
