Your database (BDD) is a mine of information that must be constantly updated because it can bring better customer satisfaction… And logically, qualifying your database satisfied customers mean better visibility for your company , but also a possible increase in your turnover. Your database is an element to be observed daily to best guide your sales strategy and your customer pitch. It must be unique , centralized and accessible to all so that everyone can consult or add to the files to give it its full value. To create an effective database, the collaborative aspect is essential, an adequate CRM tool must be set up.
But how can the qualification of your database have such an influence on the satisfaction of your customers?
Qualifying the database enhances the business relationship
Qualifying data allows you overseas data to start a human relationship with your customers or prospects in order to put them back at the heart of your strategy. By collecting information, you develop your visibility with the customer. Objective? By putting the customer and their concerns at the heart of your strategy, you develop a positive image of your company and enrich your data in order to better understand the reality of the customer or prospect. Making contact to better understand the prospect is an opportunity to generate leads , while promoting human relations. It is also in this sense that we recruit and / or train your sedentary sales representatives who represent our customers; they are the first image of your company and are in a key position.
Qualify the database to improve the customer experience
Of course, qualifying your database allows you to have a better idea of your customers’ problems , both on the “big picture” (global) level, and in detail. Thus, your entire commercial strategy can be influenced by a perfectly worked database.
Each customer is unique and the data you have are the elements that will allow you to tailor-make. There are many channels to communicate with your customers today but it is important to personalize the messages as well as the content to the customer, but also to the context.
The database must provide the DNA of each of your prospects and customers, but also the structural context or the objections encountered . It is important to adapt customer journeys to different profiles and current situations.
Qualify the database for better customer satisfaction
Customer satisfaction is now at the accelerate your growth with an effective digital marketing plan heart of BtoB expectations. At Phone Partners , we do not take customer satisfaction lightly; we believe in aiming for excellence and offer our customers the Make Them Happy solution for example, which aims to promote the satisfaction and loyalty of your BtoB customers.
We offer to conduct satisfaction surveys that will give your company the opportunity to act according to what customers and prospects really want. It is by identifying practices that are ineffective or not at all that you will be able to correct them, while regulating marketing pressure.
How to qualify your database effectively? Database qualification is a goldsmith’s work that requires attention to detail and structuring.
At Phone Partners , we offer you the usa lists My relevant data solution for qualifying files and your database in several stages:
1 / Audit of existing data within your database and in relation to your objectives. 2 / Qualification and homogenization of data. 3 / Structuring of the commercial database according to its exploitation. 4 / Collection of missing data. 5 / Implementation of best practices to exploit the database and maintain a high level of data qualification. 6 / Exploitation of data (CRM tool, prospecting or marketing automation software) to deploy targeted, tailor-made prospecting, acquisition and loyalty actions. If you found this article interesting, share it on social networks, it helps us a lot! Partner of SMEs and major accounts in industry, construction and services, since 1986, Phone Partners supports Directors, Sales Managers and Customer Relationship Managers in managing remote commercial relationships. Contact us , we will be happy to answer all your questions.
