It might seem a straightforward and easy task to do but with the right tools, rank tracking can become so much more than just knowing where your website is in the SERPs. tools, I always look for ones that provide the most accurate reports and more. I had the privilege of using Rank Ranger for the past couple of months and it has become one of my favorite tools to use. Its rank tracking is one of the most comprehensive in the industry and its wide range of tools and features makes it a very versatile tool that could help any SEO do better and more in-depth analysis. In this review, I’ll highlight some of the best features of Rank Ranger to help you decide if this is the right tool for you.
Even when these URL changes are made to
optimize your site (and are performed properly), it will take time for Google to re-crawl your new URLs. In this time, you may experience a drop in rankings and traffic. Overview Changing URLs may seem like a simple task, but if not done right, it can lead to disastrous results. If you’re thinking of revamping your website, changing URLs may be part of your list. However, you should know that this can lead to fluctuations in rankings. To try and lessen the effects you may experience, today I will be sharing with you how changing URLs can affect SEO. When Should You Change Your URL Structure? Graphics of SSL Encryption Before we begin, let’s set things straight.
Changing your URLs will require intensive
planning and strategizing before any application. If you can revamp your site without changing your URLs, that would be the more optimal choice. However, sometimes it’s inevitable, especially during specific instances. First, when you may want to switch from HTTP to HTTPS to secure the privacy of your site visitors. Second, when you may want to optimize your URL paths for SEO as well as for easier navigation. And lastly, when you may want to change your domain name to improve your local SEO. Whichever reasoning you may have, it’s important that you know the possible ways changing URLs can damage your SEO. How Changing URLs Can Damage Your SEO Graphics Of Error 404 Changing your URL structure is not a decision that should be made lightly.
Why? Even if you do every step right, Google
will still have to re-crawl all of your new URLs to determine its authority as well as the quality of the content. This will take some time to accomplish, especially if your site has a large number of URLs. During this time, you may experience changes in your rankings. The worst-case scenario? You experience a major drop in rankings. Your landing pages may get pushed down a few pages or, even worse, be put outside of the Top 10 pages. This can lead to a decrease in your pageviews, engagements, leads, and more. Errors such as incorrect redirects can also lead to a loss of link juice.
Without careful planning, months or years of
your hard work may end up going d belgium phone number library own the drain. To give you some tips on how you can prevent this, here’s how you can change your URLs without affecting SEO. How To Change URL Structure Without Affecting SEO Graphics Of Google Search Console Sitemap The key to changing URLs without any major ranking changes is planning. Your goal should be to smoothly transfer the link juice from one page to another. Here are some of the best ways that you can do that. 301 Redirects One of the most important things you need to do when moving from one URL to another is a 301 redirect.
301 redirects tell Google that you are
permanently moving one page from one URL to another. This is also one of the best ways that you can pass on most of your link juice. Make sure that before you start, you create a list of where each old URL will be going to. This is to ensure that no rankings are lost. Keep 90% Of The Content If you’re thinking of moving from one domain and you don’t want to lose rankings, it’s important that you keep 90% of the content the same. Why? If your old pages were ranking well, then it means that Google has already deemed your content as high quality.
The algorithm has already seen that your
content fits the keyword’s search creating a distinctive image intent. This means that the best chances of you keeping your existing rankings are by keeping at least 90% of your content the same. Create A New Google Search Console Property If you’re going to be moving from HTTP to HTTPS, you’re going to need to create a new property on Google Search Console (GSC). This also goes for those that want to change their website’s domain name. These new properties are where you are going to need to submit your updated sitemaps. Update and Resubmit Sitemap Even if you have your 301 redirects in place, Google will still need to crawl your new URLs.
As I mentioned earlier, if you have
a big website, chances are it will take tg data a longer time for the recrawl to be completed. If you are not going to be changing your domain name, one way to help ensure that all your pages will be crawled is by updating and resubmitting your sitemap on GSC. On the other hand, if you are planning on changing your domain name or making the switch to HTTPS, create a new property. Double Check Domain History Lastly, remember that you should always double-check your you make the switch, do your research to see if the URL has had any previous violations from Google.