“Read more” CTAs are types of CTAs that encourage users to delve deeper into your content. You’ll often see them at the end of blog post excerpts or article summaries. They’re great for keeping readers’ attention and increasing page views.
For example, if you have a cooking blog, you can use a “Read More” call to action at the end of the recipe preview, inviting readers to view the full recipe and instructions.
These types of CTAs work well for:
- News websites
- blogs
- Online magazines
- Any website with long-form content
Here’s a great example of a “Read More” CTA from ReadNow.
Image via ReadNow
7. Trial/Subscription Calls to Action
Free trial or subscription calls to action are types of calls to action bounce rate that encourage users to try a service or sign up for content for free or at a reduced rate. These CTAs are especially effective for software-as-a-service (SaaS) companies, online publications, and subscription-based businesses.
This IMPACT+ subscription CTA is a great example of this type of call to action.
Image via IMPACT+
You can streamline your free calls to action/subscriptions by:
- Clearly stating trial periods or subscription terms
- Highlighting the value proposition
- Using action language that creates a sense of immediacy
8. Calls to action at the event
Event promotion CTAs are essential when hosting webinars, conferences, or workshops. The goal of these types of CTAs is to encourage event registration.
Your call to action could be “Save Your Seat” or “Join the Webinar.” The key to cash app database creating an effective event promotion CTA is to emphasize the value of attending. For example, if you’re hosting a marketing workshop, your CTA could be “Learn to Double Your Sales – Register Now!” Check out this “Save My Seat” event promotion CTA.
Image via WordStream
9. CTA Feedback
“We value your opinion!” Sound familiar? These call-to-action bounce rate backlinks are perfect for businesses looking to improve their products, services, or overall customer experience .
They give you a direct line to the customer’s thoughts, feelings, and experiences. For example, “Share your thoughts” or “Take our quick survey.” The key is to make the CTA easy david jank director of sales engineering and appealing for people to provide feedback.
These CTAs can help you collect important data to optimize your CTAs and other aspects of your business. You can even get feedback from offline sources through a QR code with a powerful CTA.
Here’s a look at the CTA feedback in action in an email.
You might also like:
- Learn how to calculate lead conversion rate to measure ROI
Image via Really Good Emails
Components of a call to action
A successful call to action (CTA) is more than just a button or link. It’s a carefully crafted message that leads visitors to take the next step. To create an effective CTA, you need to understand its key components.
1. Action-oriented text
The foundation of your call to action is its text. Use strong verbs that tell people what to do. Instead of vague phrases like “Download,” try specific actions like “Download your free guide.”
Why in this matter?
Action text clearly explains what will happen when someone clicks on turkey data your call to action, which can increase your click-through rate.
2. Value proposition
Your call to action should answer, “What’s in it for me?” Highlight the benefits your visitors will get by clicking. For example, “Save 50% today” is more compelling than “Buy now.”
3. Sense of urgency
Creating urgency can prompt immediate action. Use words like “Now,” “Today,” or “Limited Time” in your calls to action. Urgency works because it taps into people’s fear of missing out (FOMO).
4. Design elements
The visual aspects of your call to action are just as important as the text. This includes:
- Button shape and size : Make your CTA button large enough to be noticeable, but not so large that it fills the page.
- Color : Use a contrasting color to make your CTA stand out.
- White space : Surround your call to action with white space to draw attention.
