What is an Online Marketing Funnel? If you have ever used a funnel, you know what one looks like. The idea is that you can focus a large quantity of something down into a very narrow flow. That is why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom. This upside down pyramid shape also works extremely well online for building your business.
The attention span of people online
is extremely short. There are so many marketing taiwan phone number data messages, social media sites, consumer electronics and other media vying for the attention of your prospect. This is exactly the reason why an online marketing funnel is so important. Your focus, or funnel, the attention of your prospects in a very specific way, providing value, building a relationship and eventually presenting an offer.
Start with a Large Prospect Pool
Narrow the Focus Before you ever create your online google optimization: building an effective seo strategy business, you have to narrow your focus. Much like a funnel directs a stream or flow into a very narrow channel, you want to focus on a niche inside a niche inside a niche. This makes the marketing funnels you develop much more effective. In other words, instead of getting into weight loss, or even weight loss for women,
marketing funnels will be more successful if you offer weight tg data loss products aimed at overweight grandmothers over 50. Once you focus on a niche market, you need to build your online marketing funnel. This is going to hopefully take your prospect through the following stages. Discovery The people in your market need to discover your website or blog. You accomplish this through paid advertising,
word-of-mouth referrals, search engine optimization that sends you free traffic and a multitude of additional marketing methods both online and off. Here you’re filling your funnel at the top. Interest Now you have some traffic to your online piece of real estate. Offer them something for nothing. This is known as an opt-in bribe or opt-in freebie. Get your audience interested. In exchange for signing up to your newsletter or email list, you send your subscriber a high-value report, checklist.