Properly tracking your users’ interests will help you transform your website into a useful resource for your own interests . To do this, GA4 can assist you not only by informing you of page views, but also by classifying content, interactions and users so that the information can be transform into business insights.
This involves solving some measurement challenges with GA4:
Bookings, with all their details, are essential to understand the entire interaction flow.
Everything that happens from macro to micro in the booking engine will help you understand which is the desir product versus the contract one.
What interests and frustrations do users show when browsing?
This will help you to enhance your strengths and improve, or at least not to highlight your weaknesses.
Which content has a positive or negative impact viber database on potential customers?
In order to correct and always improve them.What is the real (and not theoretical) use given to each page that has been creat on the web.
What content has not been creat and could help improve the sales conversion funnel?
The beauty of having your own website is how much your customers can teach you about your own business by browsing it.
4. The creation, measurement and analysis why recycle my mobile phone? of user profiles
For me, one of the most interesting challenges of measurement in a hotel is to differentiate user profiles at different times of their stay cycle.
If you think about it, most hotels will have
At the very least, these four types of users browsing their website with different objectives and experiences that you should not mix when snbd host analyzing:
Non-customers :
They are in the discovery phase, learning about what you offer and considering whether or not to book. They may advance more or less in, and are primarily impact by services and offers like no other profile.