Hotel Digital Marketing has evolved in an interesting way over the last few years. Technological advances, as well as consumer needs, have forced companies in this sector to look for ways to adapt to the trends that emerge every day. Do you know the most recent ones? Here we show them to you in detail.
Greater importance of local SEO
Basically, this means that you should focus your efforts on attracting 2 types of audiences:
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- The public residing in the place where your hotel is located, looking for new experiences and entertainment opportunities.
- Tourists visiting your area who are looking for a india phone number data great lodging option, even at the last minute. This includes those who have booked at another hotel but are considering upgrading to a better one, or those who have to spend a few nights in the city and want top-notch service.
To achieve this, follow these Digital Marketing tips for tourism :
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- Use keywords with strong commercial intent: your content should include keywords that invite the user to hire the service immediately, such as packages, prices, promotions and, in general, specific commercial information of high relevance. An example of this is content such as “ Visit us from July 1 to 15 and get a 20% discount on your package .”
- Take advantage of the potential of voice searches: A large number of users will reach your hotel thanks to Google voice searches. Therefore, optimize your content to adapt to this trend in the following way:
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- Create information that answers clear and concise questions.
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- Write your content in a conversational tone, addressing the user without any rambling.
- Include keywords relevant to your local audience.
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Digital Marketing for tourism and the mobile version of your site
The public that is booking rooms from the convenience singapore data of their smartphone is growing. According to Hospitality Net , 49% of reservations take place via a mobile system. As this number tends to increase year after year, you must provide users with a top-notch web experience, which includes:
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- A fast version of your mobile site: it should load in just 2 or 3 seconds to ensure user retention and therefore increase the possibility of conversion.
- A simple and attractive design: the user must be able to navigate quickly using his smartphone or tablet. Therefore, the design must be responsive and include only the necessary categories.
Video as part of hotel digital marketing
Video is one of the most important tools in the hotel 5 ecommerce trends to boost your website sales in 2025 industry. The statistics don’t lie : 88% of searches on YouTube are related to tourist destinations, while there is a 67% greater chance of booking a hotel if the content includes a video.
Therefore, it is essential to undertake marketing strategies for hotels that include attractive and relevant videos. How to achieve this? Here are some valuable tips:
