Your homepage plays a key role in converting your visitors. Even when people visit your landing pages, they usually take a quick look at your homepage (and probably your About page as well) to get to know you better and make sure you’re trustworthy.
Homepage optimization is one of the first steps to conversion rate optimization. In this article, I analyze some of the standard homepage elements and show how to optimize them.
1. Prototypical design
People’s idea of a professional website is largely determined by how well it conforms to standard norms and best practices. One study shows that a website’s high prototypicality (including many prototypical design elements) makes it more aesthetically pleasing to visitors.
You need to make sure that your website looks like a prototypical, professionally designed website. Some of the professional website design elements are:
Page speed:
Your website’s performance comes before any country wise email marketing database design elements. People lose interest in your website if it takes a few seconds to load or if actions are slow to execute. 1 in 4 people say they would abandon a website if it takes more than 4 seconds to load. Google recommends that webmasters keep mobile load times under 3 seconds.
When a page load time increases from one second to 10 seconds, the likelihood that a mobile website visitor will bounce increases by 123% .
Navigation:
Make sure you have a simple and intuitive navigation menu. People shouldn’t be confused when trying to figure out what they’re looking for on your website.
What should you include in the navigation menu of your homepage?
The navigation menu of your homepage is a good place to make your most important pages visible. Your product pages could be a good example. You need to include your most important products in your navigation.
But instead of using a generic keyword “products” or “services,” it’s a good idea to use a keyword you want to rank for to make it easier for 11 e-commerce landing page examples you can copy search engines to crawl your pages.
If you offer services for “homepage optimization” and “copywriting,” you must use these two keywords in your navigation menu (instead of a generic “services” keyword). If you must use a dropdown layout for your menu, make sure you use mega menus instead of typical dropdowns.
Aside from your products, you want to make sure people can get to know you – you need an “About” page that describes who you are and what you offer. Your “About” page plays a crucial role in convincing people that you are credible and trustworthy, so make it your best page rather than treating it as an afterthought.
Contents:
The content of your homepage fulfils the most alb directory important task of all: it conveys your message to your visitors.
This is done through the use of text and images. Although people tend to consider visuals more important than text when it comes to homepage content, text plays an extremely important role in conveying your message. While images may be susceptible to misinterpretation, the text on your website is abrupt and straightforward.
