Pre-stay customers: and will be looking to resolve quick queries about check-in, services and available activities. They already “know” the hotel and the room, but they have not yet experienc them. In basic hotels there will not be too much activity of this type, but in resorts and experiential hotels they can be a good percentage of your users on the website.
Customers during their stay :
They will look for services, guides and guarantees that, if not fulfill or not easy to access, can provoke a negative feeling about their experience at the hotel. The number of users of this type will depend on the hotel’s own commitment to digitalization. For example, notices given on stationery and offline signage about the use of the website, the automation 99 acres database of televisions and devices, or rirects to key pages when connecting to the hotel’s Wi-Fi, can greatly increase the use of the website during the stay. It is a good idea to take good care of the detection of these connections so that they are not mix with those of your paid or referral campaigns.
Loyal Customers:
They have already enjoy their stay and are looking to book another possible reservation. Estimating them is crucial to avoid distorting business apps to watch series and movies metrics and thinking that everything is working better than it really is.
With all these people browsing your website at
The same time, it’s clear that there’s little point in looking at just the macro metrics of the website and booking engine as a whole.
And this, in reality, would only be the basic list. Within the reality of each hotel we could segment a multitude of user types. But there is no ne to go crazy snbd host either. It is about being able to differentiate what impacts us and matters to us. Not having everything well classifi just for the sake of it.