They examine advertising campaigns, urban myths, and compelling stories to determine six characteristics of the ideas they drive. The best way to make your ideas impactful is to tell the idea as a great story. In marketing, this would mean conveying a marketing message to customers through a story.
Every story should have certain characteristics
In order to be impressive. They present the vital principles of great storytelling and how to apply those principles to your own messages. Best quote: ” So, a goodway to achieve a driving idea is to: (1) identify the central message you need to communicate – find the essence; (2) Discover what is illogical in the message, that is, what are the unexpected implications of your core message.
Communicate your message in a way
That breaks down established ways of thinking venezuela phone number library that lead the audience to think illogically. Selling the invisible – Harry Beckwith This is a very readable and insightful book on all aspects of services marketing. Beckwith emphasizes how different selling services is from selling products.
When a customer buys a product they are satisfied with
the physical existence of that product acts as a 8 keys to boosting your blog’s reach constant reminder of how satisfied they are and what a good choice they made. In contrast, services are
invisible and thus do not act as a constant positive reminder of the customer. Service providers are essentially selling a relationship that requires constant attention and nurturing to keep customers.
The key to a successful service business is your ability
To build strong relationships with customers. Best quote: ” . It takes imagination. ” Thinking, fast and slow – Daniel Kahneman Kahneman analyzes two 1000 mobile phone numbers ways of thinking, fast and slow. It shows how two systems in the brain are constantly fighting to control behavior and actionsand shows the ways in which this leads to errors in memory.
Judgment and decision
and what you can do about it. The first system of thinking is fast, instinctive and emotional, while the second system is slower, more thoughtful and logical. If you examine an emotional thought versus a more logical thought, you will literally change the way you think.
