As mentioned above, storytelling can be a powerful marketing copywriting tool . Use the subject line as a hook for your story, and then follow it up with the rest of your email body copy .
Subject of urgency
Creating a sense of urgency or time sensitivity can motivate email recipients to act quickly. Phrases like “Limited time offer” or “Only a few spots left!” encourage immediate action so they don’t miss out.
Subject lines that create a sense of urgency often include time-sensitive language or limited-time offers. By creating a sense of scarcity, urgency helps drive decisions quickly and encourages recipients to open the email.
Personalized subject line
Some of the best email subject lines are those that speak directly the story to the recipient. You can add a personal touch to your email by using the recipient’s name band database or linking to their previous purchases and browsing history. This makes them feel much more relevant.
Some examples of personalized items that can significantly increase open rates include:
- Kate, your customized travel itinerary awaits!
- Based on your last purchase, you’ll like…
- We miss you, [Name]! Come back soon!
Adding personalized details will make your items feel the story more best tools for collecting email addresses intimate while showing that you value your recipients as individuals.
Numbered line of the list subject
Using numbers in newsletter subject lines can grab attention and indicate that your emails contain concise, actionable information.
There’s a reason why lists are popular.
They are easy to digest and indicate that the content is valuable.
Some examples of how you can incorporate numbers to make your subject more specific and appealing include:
- 3 mistakes you’re making in your email marketing
- 7 secrets that successful entrepreneurs swear by
- Top 10 destinations for budget travelers
Here is an example from entrepreneur Kieran Drew.
Image from Gmail
12. Subject of the question
By asking a question in the subject line, you can engage your readers and uk data make them want to look for the answer within the email. Here are some examples:
- Are you making these common mistakes?
- What are your biggest health concerns?
- Are you ready to increase your open rates?
Questions spark curiosity and encourage recipients to open the email for answers.
