A Google Adwords Display campaign is run using that Remarketing list as targeting.
If you’re still not sure what this is all about, read on! Knowing how this technique works will help you understand it and determine if it’s useful for your online strategy.
How does Remarketing work?
How Remarketing Works
It’s easier than it seems. If you’ve already decided to implement your Re updated 2024 mobile phone number data marketing campaign, just follow these steps. Take note!
1. Add a code snippet to your site pages
Go to Google Adwords , get the code you need to do Remarketing and add it to your site.
2. Build your Remarketing lists
A remarketing list is a set of cookies belonging to people who have visited your site. You can create as many lists as you like, and each one includes people who have performed a certain action on your website.
Just like in Email Marketing, segmentation is one of the keys to attracting and retaining your customers. Ideally, you should create a list for each of the pages on your site, especially where your most popular product category is located, for example, the women’s dress shoes we talked about at the beginning.
Continuing with the shoe store example, it could be: users who visited the men’s shoes page, those who entered the shopping cart and loaded products into it but ultimately did not complete the transaction, or those who did.
3. Create a personalized advertising campaign
Design ads for each product category or whatever you are interested in advertising base singapore data d on the action each user has taken on your website. This way, when people search for the keywords “women’s dress shoes,” ads will appear inviting them to visit your store.
One of the most interesting aspects is that you can customi extractable data unlike generic ze the number of days that a user’s membership in these lists lasts, with a maximum of 540 days . It is also possible to limit the frequency with which an ad is shown to a user, so as not to overwhelm them.
