We love simple and easy things. What can we say? We, as humans, are pretty lazy.
If you can offer a quick and easy fix to a legitimate problem, your email subscribers will click on it. They won’t have a choice.
- Want to know how to clean the sink in 60 seconds?
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See where we’re going? Teasing a simple fix for a legitimate problem
Create urgency and scarcity
There are two types of urgency and scarcity:
- Legitimate
- Produced
You don’t want to create scarcity or urgency. It may have worked 10 years ago, but consumers have gotten wiser .
Confused? Let me explain.
You’ve probably heard of the department store price gouging scandal . Consumers took screenshots of product pages on store websites when products were on sale and off. The prices were the same.
This is artificial urgency. People think they are getting ios database a great deal, but they are not.
Justified urgency and scarcity look like this:
- Only 2 days: 20 percent off your next purchase
- Only 5 left: Get them before they’re gone
- Memorial Day Sale: Hundreds of products 10-50 percent off!
The catch? Every one of these promises must be true.
If you tell your email subscribers that you’re only discounting your big story different types of ctas and how to use them effectively product for two days, it’s better to have the sale end in 48 hours. Similarly, if you say you only have five products left, don’t store 100 of them in boxes in your bedroom closet.
Educate your audience
Education is marketing that flies under the radar.
Gary Vaynerchuk proved this with his show Wine Library TV, which ran on YouTube for years. Instead of pimping out wines from his online store, he tasted and turkey data gave his honest opinion.
He used honesty and information to get people to buy. They listened to his vlog, then visited his website and bought wines based on his recommendations.
In the subject line of your email, tell your subscribers what you’re going to teach them. Let them know that there’s no sales pitch – just information.
Show social proof
Peer pressure doesn’t end with high school graduation. Today’s boom in influencer marketing proves it.
People like to buy things that others like. They either want to imitate the person who recommends the product or trust the person who suggested it.
Use testimonials, case studies, and client lists to big story further engage your email readers. You can even incorporate these things into your subject lines:
- [Expert Name] Agrees We Offer the Best Home Plumbing Tools
- [Number of customers] That can’t be wrong!
- We sold [number of products] in X days. See why!
You’ve probably seen clickbait headlines, which often lead to meaningless or largely irrelevant stories:
“One Man Ate 500 Hot Dogs.” You Won’t Believe What Happened Next!”
That’s a made-up example ( he probably threw up), but you get the point.
Include the beginning of a compelling story in the subject line of your email. The reader will only know the ending when they open the email.
