“A brand is not created on Amazon” I think was the phrase. And it is true. The question that needs to be asked is this. Who buys on Amazon? People who are looking to cover a need in the most economical and simple way possible. Sometimes it can be a specific brand but it is not typically an “Amazon brand”. These have been created outside of Amazon and have followed a more traditional path.
Our limitations as a brand on Amazon
That is why price is so important on Amazon. With price comes sales, with it a good conversion ratio and that gives you visibility that allows you to start the virtuous circle from scratch.
To create a brand on par with our telegram database users list competitors who already invoice more than 10 million euros with their products we need this:
Expand the catalogue and multiply the number of products by 10-20 right now.
Have a physical presence in stores.
Sponsor the major events in the sector.
There are possibly some more points but those three are already a challenge.
We won’t be able to expand
The catalogue so quickly because it requires an investment that we don’t have today. It will take us 5-10 years to be on par with their catalogue.
We don’t have B2B contacts. It’s something we telephone scams have to create from scratch. We’re working on it.
There is no budget for sponsorships or let’s say that the funds are very limited.
Our possibilities outside of Amazon
Instead of thinking about our limitations, we have to think more about our possibilities. That’s why we have to be more creative and agile than established companies.
Launching star products
Every year that may even end up not selling (or selling poorly). In 2025, for example, we will launch a product that no one has and that will cover an obvious need.
Collaborating with “spies” and/or micro-influencers who tg data help us receive more direct feedback about the market and how our audience perceives our products.
Micro-sponsoring unknown events and/or influencers who have the potential to be big one day but aren’t yet.
As an added bonus, we need to think even more about synergies. What kind of new products complement the existing ones to give our customers more reasons to buy more frequently. And above all, we need to find an answer to this question: How do we get people to buy more in our own store than on Amazon?