Inbound Marketing tools must be planned for all processes. consumers, make them interact with the content, leave their contact information, seek more information until the moment of purchase and, finally, close the order. After that, there is still the post-sale work to build loyalty and generate recurring sales.
When analyzing this purchasing journey, it is interesting to look for a solution to work with lead data , that is, a CRM — Customer Relationship Manager.
One of the leading CRMs on the market is Pipedrive . It has a simple, intuitive and very interesting platform for the user. You can enter the information of each lead and even fit them into positions according to the buying journey.
Using a CRM, your sales process is well organized and you can identify best practices and make
Decisions at the right time, increasing the conversion rate.
3. RD Station — Marketing australia email list Automation
RD Station is another great Inbound Marketing tool. The Brazilian company has created a very complete solution for marketing automation, including nurturing flows, email marketing creation, landing pages and other resources.
With RD, marketing actions can be greatly simplified, automating the routine and ensuring good service and nurturing for your leads and customers.
4. MailChimp — Email marketing
MailChimp is a free platform afb directory for creating email marketing campaigns. It is one of the most widely used solutions worldwide for this application and offers a wide range of possibilities .
You can create different designs for emails, do open and click tests, and keep your entire contact base engaged.
5. SEMrush — Keywords
Carrying out good using ga4 audiences and setting keyword research is an initial step towards creating content, which in turn represents the heart of Inbound Marketing, as we have already mentioned.
To create successful content, you need to understand what and how your audience searches for information, finding the right terms and language. From there, you can establish the topics and create the content. Your pages should also strategically include keywords for good SEO work.