She did us a favor we didn’t ask for. ” All marketers are liars – Seth Godin All marketers are liars All marketers are liars Seth Godin, one of the most prolific authors in the field of marketing, is the author of numerous bestsellers, including the book All Marketers Are Liars .
This book is base on the idea
That we believe what we want to believe, and that it is precisely this characteristic that marketers use, sometimes abuse, to sell their products by inspiring vietnam phone number library them with great stories. Customers have certain worldviews into which marketers need to weave a story that will sell the product.
That story doesn’t have to be true
but it should be authentic, confidential, skilfully told, it shouldn’t be contradictory and it doesn’t necessarily have to be logical, but it should definitely be emotional. Best quote: ” We lie to ourselves with stories. And these lies satisfy our desires. The story, not the product or service you are actually selling, makes the customer satisfied.
” Top of Mind – John Hall Hall describes
The approach he himself used to build and succeed at his own content marketing company . It shows how to use content marketing to help build an authentic and recognizable brand . By creating a recognizable brand, you remain in the minds and thoughts of customers.
You become their first choice when purchasing
The book provides tips and strategies that you how to take advantage of online marketing to promote your next event can use in digital marketing. So that you become the first choice for your target population. Transparency, likability, consistency and general presence on social networks are the foundations for building recognition and presence in the minds of the audience.
Best Quote: ” While other tactics are valuable
Written content is the most adaptable, accessible, and effective guide that should be the core of your strategy. ” Ideas that move (Made to stick) – Chip 1000 mobile phone numbers Heath & Dan Heath Recommendation for marketing . Books Ideas that drive In this book, the authors tackled the topic of why some ideas remain striking, while others disappear. And how to improve the chances of creating striking ideas.
