Search engine optimization is an extremely dynamic discipline that is constantly evolving and constantly reacting to changes in the rules of the SEO game. So it probably won’t surprise you that there hasn’t been a cucumber season in the last few months. Let’s summarize the most important news from the period.
In the article you will find:
What’s new at Google
Marketing Miner News
News at Collabi
Other SEO news
What’s new at Google
Google starts using MUM system to recommend china phone number data results about Covid vaccine
Google has started using the MUM (Multitask Unified Model) model to recommend results about COVID vaccines. It can recognize over 800 keywords in more than 50 languages, which are the most common search terms for people around the world for vaccine information, in a matter of seconds. And it can offer them relevant answers. So far, Google has only used the MUM system in connection with vaccine searches, but given its proven track record, it is very likely that it will expand its use in the future.
Source: Search Engine Journal
TF-Ranking AI technology update will accelerate the implementation of new algorithms
Google has improved TF-Ranking (TensorFlow) technology, which accelerates the development and implementation of new search algorithms and their ongoing updates.
Source: Search Engine Journal
Link spam algorithm update
On July 26th, Google released an update to its link spam algorithm, further improving the search algorithm. It targets websites that engage in spammy link building tactics. Backlinks generated through guest posting, affiliate marketing, and paid article publishing are expected to be hit.
Source: Search Journal
Justification of relevance and recommendations
In the United States, Google now shows more information what is a cms? tips for choosing the best one for your website in the “About This Result” panel and explains why it has evaluated the page as relevant and beneficial.
Justification of relevance and recommendationsSource: Search Engine Journal
Video preview optimization in SERP
It is now easier to optimize a video for SERP display if it is published “hard” only on your website and is not embedded there, for example, in the form of a link from YouTube. Google now uses artificial intelligence to recognize the most important passages of a given video and display them in the search results. However, to do this, you need to insert structured data into your website. You can find an example here . You also need to meet certain requirements:
The URL where the video is located must be capable of deep-linking to be able to reference a specific time in the video,
the VideoObject structured data must be implemented on the page,
on pages where Google is supposed to automatically hong kong data recognize key moments in a video, it is necessary to implement SeekToAction structured data,
In order for Google to recognize key moments in a video, it must be able to load the video file itself,
The video must be at least 30 seconds long.
Video preview optimization in SERPSource: Search Engine Journal
Search algorithm update
Google completed another update to its search algorithm in July. People with well-optimized websites didn’t notice any major changes compared to the previous version, but the SEO community noticed that it was quite common for sites with low quality and relevance to appear in the top positions of the SERP. For example, in Italy:
