Working on good positioning on Google through SEO (Search Online Optimization) is essential to improve the digital
presence and visibility of your website, which in turn increases the chances of attracting customers and generating organic traffic.
In this sense, implementing an SEO audit will help you keep your website positioned among the top results of search
engines, preventing you from losing visibility to your algeria phone number list potential customers. By knowing the current status of your site, you will be able to identify areas for improvement and take corrective measures.
But what exactly is an SEO audit and how can you use it to improve your site and increase traffic? Keep reading! We’ll explain it to you in detail.
Google ranking: What does an SEO audit mean?
Before we dive into the topic, it is important to remember that SEO, on its own, consists of the practices implemented both internally and externally on your website. These practices will help you rank your website higher in Google search results organically.
In this sense, it is crucial to carry out constant reviews of the saving all customer activities in google sheet website to obtain diagnoses that will serve as guidelines for optimizing it. This is where the SEO audit comes into play .
An SEO audit is a process that involves carefully evaluating and analyzing a website in order to identify problems that are affecting its positioning in Google and, therefore, organic traffic.
It is important to note that this audit should cover both on-page and off-page SEO, including technical SEO, with the aim of identifying opportunities for improvement.
How to start improving a website?
The first task is to determine whether you can do it yourself. Do you have a digital marketing specialist who can take care of it? In many cases this is not the case, so it is advisable to find an taiwan data SEO consultant or a specialized agency capable of preparing a report on the current state of your site and working on improvements.
10 steps to perform a preliminary analysis for positioning on Google
Below you will find some important points to achieve better positioning on Google:
Remember, the first thing to do is to perform a diagnosis and then implement an improvement plan that will help position your site in search engines like Google.
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Website speed
Users want to get everything right away. If they come to a website and it takes a while to load, they are likely to leave. Slow website loading speed results in a poor user SEO audit experience, which is hard to reverse. Work on web performance optimization (WPO)!
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SEO Audit: Is Your Website Mobile-Friendly?
Overall user experience is crucial to successful web ranking and is highly valued by Google’s algorithm.
As mobile searches have increased, it is important to evaluate and maintain your website experience both on desktop and mobile.
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Web architecture
A website is like a house, it needs to be built with solid foundations and have well-arranged spaces. Web architecture
refers to how the content on your site is presented and organized, and is an important part of the user experience.
Therefore, ensuring that navigation on your website is simple and intuitive is essential and involves considering factors
such as the number of menus or sections, as well as the number of clicks a user must make to reach the content they are interested in.
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Be careful with the images!
Images are often overlooked, but they are just as important as the rest of your content. Each photo or graphic you use should be of an appropriate size and weight (ideally no more than 300 kb). This will significantly contribute to a faster loading of the site.
Additionally, it is crucial that each of these images has an “alt text” so that Google can interpret its content. Remember that Google only reads text, not images.
Don’t forget to identify relevant keywords and incorporate them in strategic places. Also, improve the text so that it is readable and well-structured.
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Is it indexed?
In order for Google to rank a website, it is essential SEO audit that it can be found. Therefore, it is important to ensure that the website appears in search engines. One way to achieve this is by working with tools such as the Google Console (formerly known as Webmaster Tools) and submitting the sitemap so that it can start ranking.
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Friendly URLs
In addition, it is crucial to consider friendly URLs in SEO audits. This means that search engines value positively websites that include important keywords in the URL, instead of just using numbers or meaningless words.
It is essential to make things easier for search engine crawlers and users, and to help them easily understand what the content is about.
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Title tag and meta-description
To improve your Google ranking, you need to make sure that the title tag and meta description of each page contain the keywords associated with the content, as well as a call to action (CTA) that encourages the user to click. The title tag and meta description are the user’s first approach to the content of interest, so it is important that they comply with the maximum number of characters allowed.
