In these times, it is vital to have better real estate SEO, since as you well know, modern consumers search the web for the fastest and most effective solutions to their needs and usually click on the first links that appear on the results page, allowing online sites to increase their visits and chances of selling.
Marketing in the real estate sector cannot ignore this reality. On the contrary, it must adapt to it and provide SEO specific to its industry. Some tips in this regard that can be very useful for your business are the following:
1. Highly targeted, quality content
Content is the fundamental basis of real estate SEO or any indonesia phone number data other type of positioning. But it is not just about publishing for the sake of it. Each article must add value to your target audience and provide key information about the industry and the services or properties you offer.
Furthermore, when it comes to real estate, real estate SEO should pay special attention to the local aspect. When people search for content about the industry, they usually do so with specific locations in mind, so your content should reference that. For example, those interested in investing in real estate located in Santiago may find an article on the “Profitability of apartments in Santiago” extremely useful.
2. Do good keyword research
The correct selection of keywords is essential for real estate SEO. However, when it comes to content marketing and positioning strategies, words and combinations of terms that are too general and poorly segmented are often used.
The statistics cited at the beginning also indicate singapore data that 50% of search queries are four words or more, meaning people search using relatively long and coherent phrases. Therefore, try using Google Keyword Planner to observe the keywords most used by your target audience and by your competitors.
Don’t forget to always keep the location in mind. That’s the starting point of real estate content marketing. For example, if your business is renting apartments, a high-value keyword might be “apartment rentals.”
You can also think about long-tail and more segmented keywords for those users with more experience on the web or who perform much more specific searches such as “apartment rentals in Estación Central.”
3. Use effective titles for the real estate sector
The titles of your blog posts and web pages (from the home page to the properties and services pages) should be a faithful reflection of the keywords you use most in your 5 ecommerce trends to boost your website sales in 2025 content. This way, you increase the chances that search engines will associate them with searches by users who use those phrases in their queries.
4. Use images of the properties or related to the content theme
Other statistics show that 97% of Google results have at least one image on the page. Keep in mind that a certain portion of users like to see visual content between articles.
