When we were telling you about the types of programmatic advertising campaigns for smes earlier, we mentioned retargeting in passing .
This is a digital marketing technique to
impact users who have previously interacted with your brand.
With this, you will be able to impact the clients with denmark phone number list whom you have previously contacted via email.
The inserted pixel will track the user’s history, informing you of their interests.
Another type of retargeting can be applied to customer databases
if you already have active campaigns on google ads, complementing offer competitive prices these campaigns with programmatic advertising can provide you with great results.
We will tell you the differences between programmatic advertising and google adwords, so that you can delve deeper into the world of this advertising for smes.
You can, for example, retarget leads obtained through google ads that have accessed your website or landing page.
It is about encouraging users to complete the purchase action
Prospecting
prospecting is carried out by geographically segmenting the location where your audience is located.
You can segment by limiting your audience to your city, zip code, or even neighborhood.
You should also choose domains related to your business and general media such as newspapers and magazines.
Retargeting
as we have already mentioned, retargeting is vietnam data an ideal option to optimize your budget.
On the one hand, you can impact users who have browsed any section of your website by showing them ads for products that interest them with different discounts or different promotions.
