The protection of Internet user privacy has attract much attention in recent years and has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announc that the upcoming iOS 15 will have a new “Email Privacy Protection” feature that can hide the user’s IP address and location, and even the activity of opening the email (Mail Open). This news shock many Email Marketers.
Although Apple’s new feature is controversial
it is not unexpect . Given the public’s growing concern about data privacy, Apple has been committ to protecting users’ personal information so that they can use its products with peace of mind. Everyone should still remember that when iOS 14 was updat , Apple introduc a feature that can limit mobile app tracking, allowing app developers to obtain app activity records only with the user’s active consent. This feature has arous concerns in the industry because it will greatly r uce the accuracy of Facebook advertising. The current “Email Privacy Protection” feature is just the next milestone on the road to protecting Apple users’ privacy.
What user data is protect ?
Although Apple has not yet announc the specific implementation details of “Email Privacy Protection”, there has been a lot of speculation from the outside world. Apple has long stat that this feature can hide the activity of opening emails. Before “Email Privacy Protection”, in general, email senders can obtain personal information of users after opening the email, such as IP address, device type, location, etc. In student database other words, a simple “opening the email” action of the recipient can allow the sender to obtain a lot of personal information. Apple’s actions are actually making it clear to Email Marketers: “Don’t think that if someone opens your email, you have the right to obtain their personal information!” To this end, brands must aim to increase email interaction (Engagement Rate) rather than simply pursuing email open rate (Open Rate).
Although this measure will only affect
Apple’s email application and will not affect emails this approach allowed it to control all financial transactions from other email service providers such as Outlook or Gmail, however, according to the development trend of online privacy protection, it is difficult to guarantee that these email powder data service providers will not follow Apple’s steps and launch similar email privacy protection features in the future.