So far there are 12 reviews with an average of 3.5 stars. That’s what I would call a pretty bad average. Anything below 4.1 makes me feel uncomfortable. If a product starts with a rating of 3, there must be something wrong. Personally, as a buyer, I wouldn’t touch a product with such a low average rating. I think it’s a curious case, so I’ve detailed it a little more below.
Why a product with a low average can still have sales
There are several reasons why a product malaysia whatsapp number data with a low average rating can still have sales. It’s not all over when one-star ratings come in.
- The price-quality ratio remains very good.
- The buyer assumes the risk because he knows he can return the product.
- One star reviews are not relevant to him.
- The buyer looks for authentic reviews because he knows there is a lot of cheating.
Yesterday, for example, we made six sales of a product with an average rating of 3.5. The reasons for this are simple.
The price is 10-20 euros below the competition’s product.
- We have added a product usage image to neutralize the negative comments.
Basically what we’ve done with the although, according to sasha second point is to give a hint that the bad reviews have arisen because the first customers have not understood how to use the product properly. This is not entirely true but it seems to be working.
Our plans with this product
The product still has its shortcomings, but we still turkey data have about 2,000 units that have yet to be shipped. We are not going to settle for the current state, that is clear.
We have also created a new, “clean” listing from scratch that we are launching in parallel to add more sales. The old one was already there and despite the bad reviews it will have achieved about 100 sales that we would not have had if we had waited until the new one was ready (even though we have already sent the product, we are still waiting for Amazon to activate it).
The most important focus is on continuing to develop the perfect product. We are not there yet but we have a lot of faith in this product. Now it is time to fix what is broken as best as possible. As it is, it is still a good offering but we know it could be much better.