Once you do this, you will have a well-organized keyword list containing only relevant keywords.
If you want more information on how to use the ppc keyword tool and refine your keyword list, read this guide .
Estimate cpc for your niche keywords
tool to use: cpc map
for businesses that target multiple locations within a country, for example businesses that offer delivery to multiple cities, it may be worth understanding the value of your niche keywords’ differences in those specific locations.
Consumers search for different things
in different places, so the average cost per click may differ by location.
The cpc map tool features an interactive map showing the average local cpc for one of 17 industries – from online education and travel to legal and cryptocurrency.
In the tool, you can check the average cpc in a particular area, such as state or region, for your specific niche.the tool currently provides data for 13 countries, including the united states, united kingdom, canada, india, australia, brazil, france, italy, spain, germany, austria, south africa and russia.
How to do ppc in smes: cpc map
you can easily compare advertising costs and average search query volume for your industry in a selected state or region side-by-side.
Additionally, you’ll see a cpc graph showing how costs uk phone number list change over time in a particular area.
How to do ppc in smes: cpc map charts
you can use this information to better understand whether it makes sense for your business to target certain areas.
Let’s say there is a small demand for your product or service in madrid and barcelona, however, the average cost per click is considerably higher there.
Therefore, you may not want to advertise your vietnam data product in those places.
By analyzing the average cpc costs (ppc costs) and average search volume (ppc demand) for keywords in different regions, you can find the most receptive and offer competitive prices affordable places to advertise your business.
Cpc map
get great ppc campaigns for your local business
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ads illustration
creating ads that work
tool to use: ad builder
the next step is to work on the advertising creatives.
There may be hundreds of other advertisers competing for the keyword you’re targeting, so your ad needs to be relevant and stand out from the crowd.
In addition to the golden rule of “use keywords in your headlines”, there are many tricks that can increase your ad conversion.
Perhaps you can use some of the techniques
we discovered when analyzing the ppc campaigns of australia’s leading online retailers as an example .
creating your keyword list with the help of ppc keyword tool, you can move on to directly creating your ads without leaving semrush.
In the “projects” section, you will find the new ad builder tool.
Manually, you can import the campaigns and keyword groups you’ve created previously and it will take you to the next step: creating ads for each group.
How to do ppc in smes: new add
how does using ads builder help you?
Make sure you are within the adwords character limits (1).
Add url paths and a destination url (2).
Assign the new ad to a keyword group (3).
Get an instant preview of the ad (4).
The tool also provides you with examples of your competitors’ ads.
