Last week was Prime Day. It was before the big Christmas sales days and honestly we didn’t take it too seriously. We did the essential things that need to be done during these dates, which in the end is about choosing products and discounts, but we didn’t have high expectations.
Mistakes made on the last Prime Day
Looking back, I wonder why. Why wouldn’t a Prime Day generate good results? When had it disappointed us before to think this way?
Not reviewing products in detail: we have surely lost sales opportunities by not reviewing products in detail as we have done on the last few occasions. We have changed our routine for this important sales day without having any reason to do so.
Not reacting immediately: there was a possibility updated 2024 mobile phone number data of adding more products while Prime Day was in progress and we decided to do it. We chose two or three products but then we simply forgot to execute. Once again this shows that we haven’t taken it seriously.
Not planning price increases and decreases: for Amazon to be able to show a discount, there must be sales with a higher price for 30 days. If you don’t plan ahead, you can’t achieve the desired discounts on Prime Day.
What we’ve learned (even though we already knew it)
The journey to a turnover the best-selling mobile phones of the 21st century of 10 million requires respecting the process. Every step is important and Prime Days are undoubtedly important milestones. Taking great care of yourself on the day of the marathon doesn’t mean you’ll be able to run a good race. That’s why it’s not just about how much you’re going to invoice at Christmas that matters. Although in our case it’s very important, the rest of the year we invoice 50-60%.
It’s a matter of perception
You have to respect each day in the sense that you have to be up to par regardless of whether it’s Christmas or not. Not taking Prime Day taiwan data seriously is not acceptable if you think about it. You have to act every day as if it were Christmas. If you have that attitude, the year will be good.
We’ve had a “weak” moment but it hasn’t been a drama either. Sometimes those small misalignments can make the difference between reaching a goal or not. In my case, I ran the marathon this last Sunday. My goal was to go under three hours and my official result was 3:00:01. Sometimes reaching or not reaching a goal is a matter of millimetres or seconds, as in my case. In the 42km, I ran a step or two slower than necessary, but that was enough. The same thing can happen at Amazon.