You may be wondering, why should you get into special marketing ?
Special marketing uses various tools and actions to reach a specific target . By integrating online and offline levers, local marketing guarantees both digital and physical visibility, strengthening consumer trust through the promotion of local points of sale .
Let’s discover together 3 reasons to start using local marketing to target your local customers!
1. Precise targeting through special marketing
2. Better visibility with special marketing
3. A special marketing strategy
Conclusion
precise targeting special marketing
1. Precise targeting through special marketing
Special marketing offers multiple benefits, including the ability to target customers precisely .
Unlike national marketing which aims to communicate across the cash app database territory, special marketing allows for precise targeting adapted to consumer behavior in a specific area .
There are a number of strategies that can be implemented, such as using Google My Business listings , geo-targeted social media, targeted email marketing, and local influencer marketing. By using these tools in conjunction with the right methods and keywords, local marketing can bring significant benefits.
Interestingly, location-based mobile searches are often followed by an in-store purchase , with a high conversion rate of 78% 1 . This further highlights the importance and effectiveness of local marketing for businesses looking to reach their target audience in a precise and relevant way.
Special marketing visibility
2. Better visibility with special marketing
Even before achieving exceptional sales, any business must first focus on gaining good visibility in order to attract maximum prospects and counter local competition . This is where local marketing comes in.
Indeed, for a company with a network of several points of sale , it is crucial to be present agb directory the national level. However, it is equally essential not to neglect the specific catchment area of each point of sale .
Thanks to special marketing, increasing your online visibility becomes easier. The use of social networks allows you to broadcast geolocalized content, by defining a precise location on your publications , but also with the use of targeted hashtags . The optimization stablishment files on Google, with the completion of all key information, the addition of relevant and attractive images, the response and management of platforms like shopify reviews, as well as all local SEO methods , are techniques that allow your business to gain visibility, strengthen its reputation and assert itself against local competition.
Special marketing strategy
3. A local marketing strategy
But why choose a local strategy over a global strategy? The answer is simple: each point of sale is unique. Each location has a different target, uses varied communication channels and presents distinct consumer behaviors. A global approach cannot always take into account these local nuances .
Special marketing offers the opportunity to tailor your strategy to each point of sale . This allows you to specifically respond to the unique needs and characteristics of each catchment area, thus maximizing the effectiveness of your marketing efforts.
By opting for a local strategy, you have the opportunity to adjust your message according to the competition and the particularities of each local market. This allows you to stand out significantly. For example, in your advertisements , you can inform customers of the presence of a point of sale nearby, encourage them to go to the store thanks to specific promotional offers, and convey a message adapted to local specificities .
This way, you are more likely to generate traffic at the point of sale effectively. By reaching your target more directly through localized digital communication , you increase your chances of attracting and retaining customers , while better meeting their specific expectations and needs.
Conclusion
It is now essential for networks to implement a local marketing strategy, especially for multi-site companies . Unlike national marketing, it allows you to target a local clientele with adapted codes, messages and channels. By adopting a local strategy , you can better respond to the needs and purchasing behaviors in a catchment area, which is essential to effectively reach prospects and transform their intentions into a concrete purchase. In addition, local marketing improves visibility by communicating at the right time, in the right place, and thus compete effectively on a location.
