got the idea for this post while watching my “friends” on Facebook launch their new pages. I’m sure you also receive one or more of these invitations at least once a week.
Don’t worry. This isn’t a “I feel upset” post, but rather to raise awareness that doing these things can be a shot in the foot. For several reasons, I’ll tell you:
1. In few cases, it is a target audience related to your topic.
It may be that out of courtesy, many of your contacts “like” your page. Although in the short term you are meeting the objective you have set (or the client has imposed on you), in the medium and long term you are harming yourself.
It is rare that a person is really interested in “Jamones de Leon”, “Nursery Shop for Kids in Valencia”, “Sidra Pinta de Asturias” and similar cambodia whatsapp number data What happens? When a person likes a page, they agree to receive posts from it.
Just because they see it doesn’t mean they’
ll interact with it, and that’s where the problem lies. Organic reach will be negatively affected because on average, less engagement will be generated in the form of likes, comments, shares , etc. This affects Facebook’s famous Edge Rank, so instead tips for overcoming challenges adding points, it subtracts them from you. What you want is to reach people who really like the topic because it increases the probability that they’ll interact with your posts, which is the oxygen on Facebook if you don’t have the budget to invest in Facebook Ads .
2. It harms you when creating campaigns with Facebook Ads
Speaking of which, your Facebook Ads will also be affected, albeit indirectly. Let’s say you want to analyze your existing community to perform more buying house b precise targeting in the campaign. Typically, you can get statistics through Facebook’s Audience Insights. The bad thing is that in this case you will have a test that will give you erroneous conclusions based on the profile of your Facebook friends who have liked your page following the invitation.
Now that the ID party is over, the most powerfu
l weapons are targeting based on interests and data about your Facebook community profiles. Above all, for the latter, you need an organic